Sunday 26 July 2009

Jeff Koons at the Serpentine



What I enjoy with Koons is his ability to continuously reside on the razors edge of celebration/critique of the banalities of capitalism and how by making his products so sickly (and slickly) sweet and attractive he implicates the viewer (or at least this viewer). He does so with such bold and unapologetic, American, bright eyed, can-do, optimism contrasted to the that grim icon of greed and stupidity that can be said to be, at least to some extent, our British equivalent. It would be a mistake to view Koons' artworks as existing separately from Koons *The Artist* persona as he embodies the great tradition of artist as charlatan/showman/shaman/genius(?) (Duchamp, Dali, Klein, Manzoni, Creed et al) that imbues all his product(ions). I particularly like the doubt brought forth by the genius/charlatan opposition at play as it destabilises the the very concept of genius which I feel is an unhealthy one. It would appear that in art this role emerged with modernity and the 'Death of Painting' in the age of mechanical reproduction. This *tradition* was previously embodied by scientists in the 18 century (think of 'An Experiment on a Bird in the Air Pump' by Joseph Wright of Derby) and previous to that medicine men, witch doctors and the like. In art at least this charlatan/showman/shamen proves his 'genius' when in an the ultimate act of alchemy he (and it is always a he) turns shit in to gold (or at least dollar) exposing the absurd farce that is late Capitalism.



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